Bluetooth advertising, with the PinSpot, allows consumers to download product specifications or product brochures for review immediately or later. By delivering product specifications and marketing brochures digitally to mobile devices printing costs are reduced and consumer retention increased. More detailed product specifications and information can be made available to the consumer, on-demand, to assist in the purchase decision. With PinSpot, product marketing can be more comprehensive, informative and responsive when made interactive. PinSpot allows product marketing and advertising to be ongoing 24 hours per day!