Our out-of-home media service delivers mobile media to Bluetooth enabled mobile devices (cell phones, PDA’s, etc.) within proximity of the PinSpot marketing network. With our Bluetooth network, advertisers can deliver traditional media, outdoor advertising and interactive media, in the form of mobile media, to both cellphones and mobile devices. The PinSpot Bluetooth network is intended to motivate purchases, by delivering content, when consumers are a short distance from the point-of-purchase. It can also draw consumers into proximity of the point-of purchase or increase brand and product awareness. Bluetooth messages are received free of charge by the consumer.
The PinSpot solves the dilemma of the mobile consumer, by delivering a mobile media message wherever the intended recipient is. It is capable of discriminating between various recipient mobile devices and delivering mobile media to only those satisfying specific criteria (eg. age, gender etc.). It results in more efficient outdoor advertising and marketing. PinSpot is a value added service to any outdoor media campaign, outdoor advertising and an out of home marketing strategy.
